Piccini, A., (2007). A Survey of Heritage Television Viewing Figures. York: Council for British Archaeology.

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A Survey of Heritage Television Viewing Figures
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Monograph
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Heritage is a popular subject for television programme makers, with widespread coverage on both the terrestrial TV channels (BBC1, BBC2, ITV, Channel 4, Five) and numerous digital channels. However, there is only limited information on who is watching these programmes. This report presents the findings of the first heritage television viewing figures study, undertaken by University of Bristol and TRP (Television Research Partnership) with BARB (Broadcasters' Audience Research Board) data, for the Council for British Archaeology and English Heritage. It aimed to provide an England-wide analysis of television viewing figures for heritage television and trend data for 2005'“2006. For the purpose of the survey, the definition of heritage television is: any 'factual' programming transmitted on both analogue and digital platforms that concerns material culture, the historic environment and ancient monuments. History programming that focuses on artefacts and sites recovered through archaeological practices is also considered to be heritage television. As such, programmes range from Antiques Roadshow through to Time Team and Horizon.
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Angela Piccini
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Council for British Archaeology
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2007
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biab_online
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URL: http://www.archaeologyuk.org/publications/bulletin/issue1
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31 May 2013