Talalay, L. E. (2004). The past as commodity:. Public Archaeol 3 (4). Vol 3(4), pp. 205-216.
 Title The title of the publication or report |
The past as commodity: | ||
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Subtitle The sub title of the publication or report |
archaeological images in modern advertising | ||
Issue The name of the volume or issue |
Public Archaeol 3 (4) | ||
Series The series the publication or report is included in |
Public Archaeology | ||
Volume Volume number and part |
3 (4) | ||
Page Start/End The start and end page numbers. |
205 - 216 | ||
Biblio Note This is a Bibliographic record only. |
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Publication Type The type of publication - report, monograph, journal article or chapter from a book |
Journal | ||
Abstract The abstract describing the content of the publication or report |
The article takes a step towards exploring the subject of archaeology and advertising by deconstructing select `archaeoadverts' from popular North American magazines, published primarily during the last two decades. Particular attention is given to images of Greek, Roman and Egyptian cultures. The sample is used to address several overarching questions: What popular preconceptions about archaeology and the archaeological record do advertisers believe are most effective? What kind of `authority' do modern consumers grant to antiquity? How permeable are the boundaries between past and present? And do archaeologists unwittingly collude in perpetuating some of the detrimental stereotypes projected by these advertisements? | ||
Year of Publication The year the book, article or report was published |
2004 | ||
Locations Any locations covered by the publication or report. This is not the place the book or report was published. |
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Source Where the record has come from or which dataset it was orginally included in. |
BIAB
(The British & Irish Archaeological Bibliography (BIAB))
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Relations Other resources which are relevant to this publication or report |
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Created Date The date the record of the pubication was first entered |
29 Sep 2006 |
