Fernandes, A. Batarda. (2018). "But will there be visitors?" Public outreach efforts using social media and online presence at the Côa Valley Museum and Archaeological Park (Portugal). Internet Archaeology 47. Vol 47, https://doi.org/10.11141/ia.47.5.
 Title The title of the publication or report |
"But will there be visitors?" Public outreach efforts using social media and online presence at the Côa Valley Museum and Archaeological Park (Portugal) | ||||||||
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Issue The name of the volume or issue |
Internet Archaeology 47 | ||||||||
Series The series the publication or report is included in |
Internet Archaeology | ||||||||
Volume Volume number and part |
47 | ||||||||
Biblio Note This is a Bibliographic record only. |
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Licence Type ADS, CC-BY 4.0 or CC-BY 4.0 NC. |
Creative Commons Attribution 3.0
International Licence |
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Publication Type The type of publication - report, monograph, journal article or chapter from a book |
Journal | ||||||||
Abstract The abstract describing the content of the publication or report |
This paper aims to give an account of the online activities and strategies developed and carried out by the Côa Valley Museum and Archaeological Park with the goal of reaching different audiences. Emphasis will be given to more recent efforts on social media networks, namely Facebook, Twitter, YouTube, and TripAdvisor. How can these be used to reach educational objectives within an evolving online environment? How can virtual audiences be engaged in significant learning experiences using time-limited windows of opportunity? How can dynamic and versatile synergies be created in online environments to create sustainable museums (marketing, education, entertainment, revenues) and audiences? Potential answers to these questions have to be considered within wider institutional communication strategies using the opportunities social media offers as fully as possible in order to reach and engage with ever-expanding, diverse audiences. | ||||||||
Year of Publication The year the book, article or report was published |
2018 | ||||||||
Locations Any locations covered by the publication or report. This is not the place the book or report was published. |
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Source Where the record has come from or which dataset it was orginally included in. |
ADS Library
(ADS Library)
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Relations Other resources which are relevant to this publication or report |
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Created Date The date the record of the pubication was first entered |
01 Apr 2019 |
