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Public Archaeol 3 (4)
Title
The title of the publication or report
Title:
Public Archaeol 3 (4)
Series
The series the publication or report is included in
Series:
Public Archaeology
Volume
Volume number and part
Volume:
3 (4)
Publication Type
The type of publication - report, monograph, journal article or chapter from a book
Publication Type:
Journal
Editor
The editor of the publication or report
Editor:
Neal Ascherson
Francis P McManamon
Publisher
The publisher of the publication or report
Publisher:
James & James (Science Publishers) Ltd
Year of Publication
The year the book, article or report was published
Year of Publication:
2004
Source
Where the record has come from or which dataset it was orginally included in.
Source:
BIAB (The British & Irish Archaeological Bibliography (BIAB))
Relations
Other resources which are relevant to this publication or report
Relations:
URI:
http://www.earthscan.co.uk/
Created Date
The date the record of the pubication was first entered
Created Date:
29 Sep 2006
Please click on an Article link to go to the Article Details.
Article Title
Access Type
Author / Editor
Page
Start/End
Abstract
The past as commodity: archaeological images in modern advertising
Lauren E Talalay
205 - 216
The article takes a step towards exploring the subject of archaeology and advertising by deconstructing select `archaeoadverts' from popular North American magazines, published primarily during the last two decades. Particular attention is given to images of Greek, Roman and Egyptian cultures. The sample is used to address several overarching questions: What popular preconceptions about archaeology and the archaeological record do advertisers believe are most effective? What kind of `authority' do modern consumers grant to antiquity? How permeable are the boundaries between past and present? And do archaeologists unwittingly collude in perpetuating some of the detrimental stereotypes projected by these advertisements?
Science, landscape archaeology and public participation: the Community Landscape Project, Devon, UK
Anthony G Brown
Sean Hawken
Frances Griffith
Lucy Franklin
Charlotte Hawkins
217 - 226
The paper presents and describes the background to the Community Landscape Project (CLP), which commenced in Devon in 2001 with funding from sources that include the United Kingdom Heritage Lottery Fund. The project is concerned with increasing public participation in landscape archaeology and, unusually, palaeoenvironmental studies, with the aim of dispelling the myth that archaeology is only about excavation and `finds'. The paper describes the project's genesis and its success in increasing public participation in landscape archaeology. The unusual features of the project include its scientific palaeoenvironmental content, both in the field and in the laboratory (environmental stratigraphy and pollen analysis) and its use of GIS. It is argued that this kind of project, with external or charity funding, has become essential because of a high demand coupled with a funding gap between the government, local societies and universities. Lessons have been learnt and some of these are summarised with the aim of helping others to devise and run innovative and inclusive community archaeology projects.
Introducing the competitive advantage theory/strategy in heritage management
Konstantina Liwieratos
227 - 239
The paper aims to introduce Competitive Advantage theory from economics into heritage management. It proposes the use of this theory as a strategy for creating heritage management plans in tourism development. It suggests that sustainable conservation can be achieved if heritage is perceived as a competitive advantage in the development process of a territory. The author contends that this offers a fresh perspective on heritage, which becomes the focal point and driving force in the wider framework of an economic or managerial operation. The question is not how best to manage heritage, but what role heritage plays in the development of a product -- a process termed destination in the article. Furthermore, it is argued that the use of Competitive Advantage theory/strategy means that the operational management of heritage is replaced by strategic management. It is also briefly suggested that, where possible, Competitive Advantage theory is best applied by the Values/Significance Assessment/Identification of Conflicts method which was introduced by the Burra Charter (Truscott and Young, 2000). Finally, the paper recommends that to ensure the success of the approach, participatory methods should be used throughout the process of establishing and applying a management plan. It is claimed that participation is not merely a `politically correct' approach to heritage management, and that in any long-term economic or managerial policy, such as the one proposed here, there is a greater chance of achieving sustainable conservation through development if responsibilities are shifted to the public.