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Page References

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SectionF.7
SectionF.7

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A survey for English Heritage (Heritage Counts (EH 2003)) highlighted that heritage organisations need to communicate better to a diverse range of audiences. 72 per cent of all people surveyed felt that more should be done to recognise the contribution made by different communities to our heritage and in a recent English Heritage funded MORI survey (Attitudes Towards the Heritage (MORI 2000) four out of five people asked agreed that more effort should be made to make the heritage more accessible to them. This section deals with developing an HER audience through publicising the existence of the HER, making the HER relevant and intelligible to the community and physically taking information from the HER into the community. It includes a number of case studies.
A survey for English Heritage ([Heritage Counts (EH 2003)|Bibliography#English Heritage 2003|target='_blank']) highlighted that heritage organisations need to communicate better to a diverse range of audiences. 72 per cent of all people surveyed felt that more should be done to recognise the contribution made by different communities to our heritage and in an English Heritage funded MORI survey [(Attitudes Towards the Heritage (MORI 2000))|Bibliography#MORI 2000|target='_blank'] four out of five people asked agreed that more effort should be made to make the heritage more accessible to them. This section deals with developing an HER audience through publicising the existence of the HER, making the HER relevant and intelligible to the community and physically taking information from the HER into the community. It includes a number of case studies.
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This is all very timely in view of the Government agenda on social inclusion and community engagement with the built and historic environment. This was clearly set out in 2002 in a report People and Places: Social Inclusion Policy for the Built and Historic Environment.
This is all very timely in view of the Government agenda on social inclusion and community engagement with the built and historic environment. This was clearly set out in 2002 in a report [People and Places: Social Inclusion Policy for the Built and Historic Environment|Bibliography#DCMS 2002|target='_blank'].
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The ''Attitudes Towards the Heritage'' survey recommended that the heritage industry could make heritage relevant to more people, and thus develop new audiences, through working to counteract feelings of exclusion. This could be achieved through highlighting particular aspects of the heritage and consultation with local communities or active participation in specific projects. The Anglo-Sikh Heritage Trail is a good example of heritage being made relevant to a minority culture [http://www.asht.info/] through a project focussing on the material traces of that culture's heritage.
The [''Attitudes Towards the Heritage''|Bibliography#MORI 2000|target='_blank'] survey recommended that the heritage industry could make heritage relevant to more people, and thus develop new audiences, through working to counteract feelings of exclusion. This could be achieved through highlighting particular aspects of the heritage and consultation with local communities or active participation in specific projects. The Anglo-Sikh Heritage Trail is a good example of heritage being made relevant to a minority culture [http://www.asht.info/] through a project focussing on the material traces of that culture's heritage.
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Key policy documents for the heritage sector in best practice in engaging different audiences exist in England, Scotland and Wales. In England '''Arts and Sport- Policy Action Team 10, A Report to the Social Exclusion Unit'''(PAT10) was published by DCMS in June 1999 (DCMS 1999a). In Scotland '''Creating our Future-Minding our Past; Scotland's National Cultural Strategy''' was published by the Scottish Executive in 2000. In Wales the National Assembly has produced ''A Better Wales'' (National Assembly for Wales 1999). The HLF have produced a useful booklet '[Audience Development Plans, Helping Your Application|http://www.hlf.org.uk/NR/rdonlyres/C9AEA926-6272-4E65-8F16-B63CF391E75B/0/AudienceDev.pdf]' that offers guidance when applying for HLF funding.
Key policy documents for the heritage sector in best practice in engaging different audiences exist in England, Scotland and Wales. In England '''Arts and Sport- Policy Action Team 10, A Report to the Social Exclusion Unit'''(PAT10) was published by DCMS in June 1999 ([DCMS 1999a|Bibliography#DCMS 1999a|target='_blank']). In Scotland ''['Creating our Future-Minding our Past; Scotland's National Cultural Strategy'|Bibliography#Scottish Executive 2000|target='_blank']'' was published by the Scottish Executive in 2000. In Wales the National Assembly has produced [''A Better Wales'' (National Assembly for Wales 1999)|Bibliography#National Assembly for Wales 1999|target='_blank']. The HLF have produced a useful booklet 'Audience Development Plans, Helping Your Application' that offers guidance when applying for HLF funding.
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In order to achieve baseline Benchmark 1.4 (Chitty 2002) English HERS should develop an outreach programme that advocates the HER and promotes its wider use. This is essential in developing new audiences and maintaining and encouraging existing audiences and should be undertaken by all HERs. The HLF may be willing to fund such activities, the EH/ALGAO document '''Unlocking Our Past'''(2005) gives specific guidance on applying for HLF funding for increasing public access, education and interpretation. Some HERs may have a long history of outreach activities, whilst others may be starting from a far less advanced position. Promotion can be achieved through a range of media:
In order to achieve baseline Benchmark 1.4 ([Chitty 2002|Bibliography#Chitty 2002|target='_blank']) English HERS should develop an outreach programme that advocates the HER and promotes its wider use. This is essential in developing new audiences and maintaining and encouraging existing audiences and should be undertaken by all HERs. The HLF may be willing to fund such activities, the EH/ALGAO document ['''Unlocking Our Past''' (2005)|Bibliography#English Heritage and ALGAO 2005|target='_blank'] gives specific guidance on applying for HLF funding for increasing public access, education and interpretation. Some HERs may have a long history of outreach activities, whilst others may be starting from a far less advanced position. Promotion can be achieved through a range of media:
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The NMR and NMRS can also offer information and advice to HER managers who are developing services for public access and outreach.
[Historic England|Glossary#Historic England|target='_blank'] and NMRs can also offer information and advice to HER managers who are developing services for public access and outreach.
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http://www.becta.org.uk British Educational Communications and Technology Agency (Becta) – incorporates elements of former National Grid for Learning
[https://www.gov.uk/national-curriculum/overview] - National Curriculum (England)
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[http://www.nc.uk.net/] - National Curriculum
[http://gov.wales/topics/educationandskills/schoolshome/curriculuminwales/arevisedcurriculumforwales/?lang=en] - National Curriculum (Wales)
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__This case study concentrates on Somerset HER's recent outreach programme. The Somerset HER is based within the Historic Environment Service (HES), part of the Directorate of Adult and Community Services. A stated service objective is to ensure that the county's historic environment is protected and enhanced through 'Improving public access, understanding and enjoyment'. In 2002 Somerset County Council was awarded HLF money to widen access to, and awareness of, its Historic Environment Record. The main aim of the project was to create online access to the HER database and to undertake a programme of outreach to both widen access to and publicise the resource. (For specific details of the website see Section F.8.4).__
__This case study concentrates on Somerset HER's recent outreach programme. The Somerset HER is based within the Historic Environment Service (HES), part of the Directorate of Adult and Community Services. A stated service objective is to ensure that the county's historic environment is protected and enhanced through 'Improving public access, understanding and enjoyment'. In 2002 Somerset County Council was awarded HLF money to widen access to, and awareness of, its Historic Environment Record. The main aim of the project was to create online access to the HER database and to undertake a programme of outreach to both widen access to and publicise the resource. (For specific details of the website see Section [F.8.4|http://archaeologydataservice.ac.uk/ifp/Wiki.jsp?page=SectionF.8#section-SectionF.8-OnlineAccessToHERSomerset]).__
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The HER was also promoted through the World Wide Web. The website (see figure 62) featured on the homepage of the main county council internet site as 'website of the month'. Information was supplied to the Archaeology Data Service (ADS) that directed searchers to the Somerset site ([http://archaeologydataservice.ac.uk//]) Many parish council, local group and village websites include a link to the resource. The website also features as an example on the HELM website ([http://www.helm.org.uk]) and is featured as a historical resource website on the BBC website. It is an interesting exercise to type 'Somerset Historic Environment Record' into a search engine and find out exactly where a link has been made. A great variety of websites, from the conventional to the unconventional, had made reference to the resource but none so far has been unwelcome.
The HER was also promoted through the World Wide Web. The website (see figure 62) featured on the homepage of the main county council internet site as 'website of the month'. Information was supplied to the Archaeology Data Service (ADS) that directed searchers to the Somerset site ([http://archaeologydataservice.ac.uk//]) Many parish council, local group and village websites include a link to the resource. The website also features as an example on the [HELM website|http://www.historicengland.org.uk/advice/planning/local-heritage/helm-redirect|target='_blank'] and is featured as a historical resource website on the BBC website. It is an interesting exercise to type 'Somerset Historic Environment Record' into a search engine and find out exactly where a link has been made. A great variety of websites, from the conventional to the unconventional, had made reference to the resource but none so far has been unwelcome.
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Nationally the website has also been well received with many enquiries from national colleagues into methods and companies used to achieve the end result. A critique in the HER News (Schofield 2004) stated that, of all the current online HERs Southampton Archaeology Undergraduates found Somerset's the 'clear favourite' as it is 'user-friendly' and a 'very concise, easily manoeuvrable site' with 'the greatest degree of accuracy and thoroughness'.
Nationally the website has also been well received with many enquiries from national colleagues into methods and companies used to achieve the end result. A critique in the [HER News (Schofield 2004)|Bibliography#Schofield 2004|target='_blank'] stated that, of all the current online HERs Southampton Archaeology Undergraduates found Somerset's the 'clear favourite' as it is 'user-friendly' and a 'very concise, easily manoeuvrable site' with 'the greatest degree of accuracy and thoroughness'.
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For more information see: [http:\\www.heritagegateway.org.uk/Gateway/LocalEducationAndOutreach/]
This page (revision-17) was last changed on 17-May-2016 15:44 by Chris MartinTop